We have long believed that the importance of looking after your retail signage just can’t be overstated. Every year staff and members of the public are injured by signs falling from shopfronts, in some case fatally. And yet the condition of far too many retail signs remains perilous.
It’s for this reason we’re heading to the National Convenience Show at the NEC later this month. It’s part of the UK Food & Drink Shows and a major event in the retail calendar. Thousands of business owners, retail professionals and industry experts all in one place to look at the latest ideas on show. And alongside the fabulous displays and demonstrations there will be serious discussions about crime, sustainability, politics, health & wellness, plastics, virtual versus bricks & mortar, and much more.
The show is an ideal platform for reminding retailers of the benefits when you do something that’s actually quite straightforward; look after your signage. After all, it’s the first thing your customers see when they walk past and the biggest prompt you can use for them to pop in.
The Cygnia stand this year carries the Message FAIL/SAFE, with interactive displays to help retailers understand the dangers of not caring for their signage. Experts will be on hand to talk to retailers about their legal responsibilities and how to avoid being on the wrong side of the law. There’s a chance to get a free simple guide covering the 3 steps you need to take to get your signs certified safe to use and comply with the Health & Safety Act. It’s not all gloom and doom, however; visitors will also get a chance to look at how they can improve the sustainability of their signs, with advice on using LED lighting and PVC-free vinyls.
So, if you’re a retailer (or in the industry) and haven’t got your tickets for the National Convenience Show yet, go here and register now. And pop over to see us on stand C30 we’ll be delighted to answer any questions you have about keeping your signage in great condition and lasting for many years.